The Natural Adventure:
balkans
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Neringa Rackauskaite, Marketing Director for The Natural Adventure: “After the successful first shoot with Les in the Scottish Highlands, we invited him to be our photographer again, capturing the beauty of the Balkans. This shoot was highly focused not only on cultural aspects but also hiking and involved some really physically demanding days. Les' energy and positive approach to every day and situation was infectious! Even the most challenging of days he made super fun and more importantly, his work simply exceptional. He was also very thorough with the brief, making sure that all shots required were captured and everything was aligned with our responsible travel guidelines. Working with Les took away so much stress off my shoulders as I felt like, as a former marketer, he totally understood how to create the best assets possible for the end goal of digital promotion. Thanks again Les and look forward to working again together in the future!”
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The Natural Adventure marketing team identified the need for inspirational content, both for brand awareness and sales. They were relying on stock content which is generic and doesn’t accurately represent their tours.
Hence, the objective of this shoot is to educate potential customers on what their trips can look like – from hikes, accommodation, local food, beautiful landscapes to everything in between.
They also wanted to highlight their USP’s to inspire customers to not only travel through the Balkans, but to do so with The Natural Adventure.
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Services
Creative direction
Photography
Photo editing
Deliverables
250 high resolution photographs, licensed in perpetuity.
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The Natural Adventure is a UK-based travel company specialising in self-guided walking and cycling holidays across over 30 countries. They offer meticulously crafted itineraries that include accommodation, luggage transfers, and 24/7 local support, allowing travellers to explore at their own pace.
Homepage hero: An example of The Natural Adventure using assets across digital channels. In this case the homepage of their website thenaturaladventure.com.
